Amanda Pieper

Any time you introduce a new puppy into your life, it feels like a celebration. The anticipation leading up to the day you finally bring your new dog home is both thrilling and a little nerve-wracking.
Because, with a new pup, comes all the things you need to arrange and do, to ensure its introduction to the family is a smooth process. So, to make things a bit easier, I’ve prepared this handy list of things to do before your pup comes through the door…so you can enjoy your new dog without any...

Not many people love their jobs, and enjoying it every day is probably unrealistic, but you shouldn’t hate your job.
And I’m not saying that so you feel like you should change who you are, and how you view your job because you shouldn’t be miserable.
But what I am saying, is that you should think about re-evaluating where you are in your career journey so you can get unstuck from a job you hate.
No one should dread every day at work.
Whether it’s a coworker you can’t deal with, ethics in the ...

Without Sounding Slimy
When writing your sales page, it’s gotta be all about the client and where they are in their journey.
And when you change your mindset about how to write about your products or services, and flip it to 100% client-centered, you’ll naturally cut the sleaze and become more credible (and bookable).
What’s more, leaving most of the rapport building to the Introduction Section of your copy will cut down on the urge to promote yourself rather than the problem you’re solving f...

It can be tempting to take on lead generation in-house. There’s an insurmountable amount of advice, strategy, courses, and tactics on how to do your own lead generation.
But if you stop to consider the cost of conducting your own lead generation strategy, the ROI of outsourcing lead gen really starts to stack up.
According to a White Paper from NNC Services, “an outsourced lead-generation department can bring up to 43% better results than an in-house one.”
If you’re looking for a few more rea...

Copywriting for Real Estate New Buyer's Guide

Maximizing reach, increasing sales, and building authority when you’re a tech business moving online can be tricky.
B2B and B2C tech businesses are both looking to increase customer engagement, grow their lead generation conversions, and in turn, competition is fierce.
So, to maximize your new online presence, there are a few guidelines you can follow to become an authority in your industry and make the transition to the online world easier on your business.
Provide Value
Remember the phrase,...

Web copy project releasing Fall 2020

Sample Opt-in/Landing Page

Sample long-form sales page

My husband and I have been married for nearly five years, and we didn’t jump on the baby train right away.
Unlike many newly married couples in our demographic, we decided we wanted to enjoy our marriage for awhile…just the two of us.
So, at 37-years-young, I’m just starting my fertility journey.
One night, over steak and potatoes and a bottle of wine, my hubby expressed that he was ready to grow our family and fill our old farmhouse with little ones.
A feeling of excitement rushed through me...

Recruiting and interviewing can be a tough job to do. As a human resources professional, you are charged with selecting candidates that will be the future of the company. Finding top talent can a challenge when you receive hundreds of applicants.
Sifting through applicant qualifications to bring in a few hopefuls for an interview may seem like the most difficult part of the recruiting process.
But the hardest part usually comes down to the interview, because sometimes, first impressions aren’...

As a lifelong asthma sufferer, I immediately grew concerned about how the coronavirus might affect my asthma.
Asthmatics contend with the flu, seasonal allergies, and other triggers daily. In fact, our bodies require us to be careful, and tactical about our health…moreso than most.
It’s no secret to a severe asthmatic that we have more to be concerned with than those without lung disease…the same flu virus may be a mere nuisance to someone with healthy lungs, but to an asthmatic, it could be ...

As it stands, cannabis has not been legalized at the federal level. However, individual states have begun legalizing it at different levels of usage. The legal state of Cannabis in NY is up for discussion.

While the bill legalizing usage fell through in June, lawmakers in New York agreed on one that decriminalizes the possession of marijuana.

The new bill also expunges the record of certain marijuana convictions immediately. As long as convictions are within the new parameters, they are seale...

It’s electric! Cue the classic wedding song….
And now that you have the song stuck in your head, we wanna know if you’ve thought about your wedding signage yet. Because everyone is going “glow” for their wedding signs!
So why do we care? Um, because they look amazing as a backdrop for our wedding photo booths! And we seriously don’t want you to miss out on this hot trend.
But in case you need a few more ideas (and reasons) to add this fluorescent element to your big day, read on!
Why You Need...

If you’re ready to take the plunge and start a small farm, you may feel a tad overwhelmed with where to start. Your goals are big…like, HUGE, and you envision a sprawling self-sufficient farm in your future.
And you can have one, but when it comes to getting started, there’s no better place than with a flock of chickens.
And here’s why:
1. Chickens Are Easy to Raise
Well, for the most part, chickens are easy to care for. It takes some time to become acquainted with the art of raising a health...